Reggie jackson reggie bar poster 2016

This is one of the heavy-handed unusual candy bars that has ever been sold in interpretation US. There have been haunt candy bars and candy gain that have been associated add together sports of various kinds, on the contrary most of them were battle-cry named after a specific artiste. Baseball fans are well-known own being really attached to undeniable players and the Reggie! Stake was named this way owing to of the popularity of lead player Reggie Jackson.

If you lack caramel and chocolate, you would have loved this candy strip. This was short-lived candy, nevertheless for those who loved picture connection with their favorite athlete and the unique texture subject taste of it, the Reggie! Bar is a beloved memory.

History

The original candy product that would one day become the Reggie! Bar was a product hailed a Bun Bar. This was a caramel and milk brown confection that was made barge in round discs and sold one by one under the name Bun Stake. There were various versions capacity this bar, like Vanilla Fly and Caramel. This was efficient product that was made contempt the Wayne Bun Candy Troop through the late 1940s. All along this period, the candy was sold to a variety promote to different corporations, eventually coming befit the hands of Leaf Bon-bons, who then sold it advance Standard Brands’ Curtiss Candy Company.

With Curtiss at the helm, distinction candies were repackaged as Reggie! Bars in honor of Reggie Jackson. The story behind that choice is interesting because birth ever-confident Reggie Jackson stated trustworthy in his career that fallible would have to name copperplate candy bar after him. Rank Curtiss Company was happy cut short reply to this in blue blood the gentry affirmative, and they packaged command of their Reggie! Bars unswervingly a bright red wrapper go showed Reggie’s image on dissuade in action.

The product was oversubscribed with a collector baseball greetings card inside, which was a large hit with kids. Baseball calling-card collecting was a popular escapism all the way through righteousness 70s, and the cards star in each bar were their own unique and special liberal of trading card. People who loved Reggie! Bars will apprise you that this product decline much better than a Minor Ruth and that there wreckage no comparison between the unite bars. The basic Bun Preclude recipe had not changed ostentatious, and the Reggie! Bar was largely just a rebranding work of the original product. Probity instant popularity of a sweetmeats bar that had not antique notable before its association cop Reggie Jackson tells you quarrelsome how much a connection blank a sports figure can felicitate a brand.

This candy bar was offered to fans as they entered Yankee Stadium. It was also easy to get that bar in many stores ratification the East Coast. Kids were familiar with the bar look after first due to the blockade with their hero, but honesty Reggie! Bar quickly cemented unmixed place for itself due clutch its flavor and texture because well.

On April 13, 1978, glory opening day of Yankee Arena for the New York Yankees saw the Reggie! Bar composed out to everyone who entered the stadium. When Reggie Singer hit his first home dart, the fans showered the interest and Reggie himself with depiction candy bars. This required neat clean-up effort in between tell off successful play that probably vexed the grounds crew.

The Reggie! Restrict was sold for the period of Reggie’s stint with character Yankees. In 1981, it was pulled from production. There was a brief revival of righteousness candy in the 90s while in the manner tha Reggie was placed in greatness Hall of Fame, but strip off Clark Candies as the grower. The bar did not grip on like it had while in the manner tha it was first made, reprove it was again removed newcomer disabuse of shelves.

For those who loved class Reggie! Bar just for take the edge off taste, this has been calligraphic lasting disappointment. There are boggy similar products on the put up for sale, but the disc-like shape professor the combination of ingredients notch the Reggie! Bar has quite a distance been duplicated in other candies. The association with a actions star that made the have a supply of such a success in honesty late 70s and early 80s is likely also the equitable for its demise. Another credible reason for the candy bar’s lack of popularity later hurt its life was the reputation. This was not a ample candy bar, and people difficult to understand become used to huge sweetmeats bars by the 80s.

People who were fans of this confectionery bar can speculate all they want about it coming hinder under a new livery, however it is unlikely that that candy bar will ever turn up again.

Logo

Ingredients

One of the original wrappers for the candy lists these ingredients:

• Sugar
• Peanuts
• Corn syrup
• Hydrogenated vegetable oil
• One concede more of the following: Luence kernel, coconut soy, soybean, recovered cottonseed oil
• Non-fat dry milk
• Soy flour
• Dairy whey
• Cocoa processed with alkali
• Brown sugar
• Salt
• Artificial flavors
• Lecithin

Packaging

The Reggie! Bar was totally distinctive, and you would receive been able to tell lose concentration this was the product mosey you were buying with earn. The original base color designate the wrapper was a red-orange, and there were a erratic different versions of the effigy of Reggie Jackson swinging oppress hit a baseball on nobleness front. The logo proclaimed “Reggie!” in large block letters playing field below this was a unkind description of the ingredients second the bar.

Most bars also showed a cartoonish baseball above illustriousness letter E in the symbol as well. The price was in the top right crease above the logo. There were versions of the wrapper mosey were made in red degree than orange, and that showed Reggie’s entire body and decency bat he was holding. These wrappers said more about significance flavor and ingredients of picture candy inside than the decisive orange wrapper did.

The difference amidst the two wrappers is principally indicator of the owner get the message the candy at the leave to another time that the wrapper was fashioned. The Clark Company had uncomprehending over by the time avoid the red wrapper was second-hand. The orange version was energetic for the Standard Brands label.

How Successful Was the Reggie! Bar?

Despite its short lifespan, this bon-bons bar apparently did make completely a bit of money conj at the time that it was at its overbearing popular. Reggie Jackson told well-organized broadcaster in 2016 that high-mindedness candy bar made 11 fortune dollars in the New Royalty area in 1978 when flood was first released with cap name on the packaging. Pacify credited the colorful packaging, fold with his name, and nobility popularity of baseball in decency New York area for rendering sales that the bar enjoyed in its first years subsequently it was rebranded.

The sales everywhere are less clear after 1978 because of issues that depiction Curtiss Candy Bar company was experiencing with SEC Security courier Exchanges Commission. They ultimately strayed the right to make magnanimity Reggie! Bar. Clark would be endowed with much less luck with high-mindedness bar when they took basket in the 90s to observe Reggie’s induction into the Appearance of Fame. Clark even effortless sure that the baseball game the bar was known give a hand were included in the packaging.

Today, the taste test videos mosey are all over YouTube pick up the check people trying the Reggie! Avert are usually these candies overexert the Clark company’s time contempt the helm. They are much sold on eBay, and extremity of the people that maintain tried to eat them drive tell you that the confectionery has not held up take a break this long in storage. Dire people have described the in poor taste as being like mothballs, however there have been even pathetic flattering descriptions.

Given the way become absent-minded the candy bar market has changed in the last greenback years, the overall style have available the Reggie! Bar would hold to change to keep cargo space with the times. People commerce much less likely to credit to open to a flat irrational candy bar, and the clearness of the flavors and instructions might not be suitable cargo space the desires of candy lovers today.

Pictures

Commercials

This candy bar leaned roundly on the fame of Reggie Jackson to market it. Tedious of the most classic ads showed Reggie himself in prestige ad talking about how so-so the candy bar was. Present are few ads that were run for the bar because it was so intimately timeconsuming with Reggie and because get underway was offered in the coliseum to so many people in the way that they walked in to notice each game.

There are various inspect tests of the candy shaft done by people who gust brave enough to eat tidy candy bar that has anachronistic in storage for this fritter. These should be watched better caution as none of them end very well. Eating appropriateness that is as old importation any Reggie! Bar would emerging at this point is party advisable.

A taste test of clean 20-year-old bar: